In other words, say goodbye to random letters and numbers, and say hello to URLs that make sense. Internal links act as a roadmap of your website — they create a web of related pages that your readers, and more importantly, search engines, can follow. Backlinks are one of the most important ranking factors (more on this later). The goal of on-page SEO is to optimize a page’s content, formatting, and design to rank highly within the SERPs. Most people rely on search results to find businesses to purchase from or content to consume.
The Fundamentals of On-Page SEO +How-To Checklists and Templates
We’re a full-service digital marketing agency with 25+ years of experience. Our award-winning team of SEO professionals is pumped to learn about your business, industry, and goals to deliver the results you need and grow your bottom line. Additionally, despite the shift with AI search getting more popular, traditional search still reigns supreme. You still need to optimize your on-page SEO to ensure you continue to perform well in traditional searches, while expanding your presence in alternative search platforms. Another on-page SEO factor to consider is the optimization for the featured snippet, also known as position 0.
Metadata optimization
- Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site.
- This SEO practice will help you identify relevant keywords that your audiences are searching for, allowing you to add them to your product pages for greater search engine visibility.
- Instead improve search engine rankings by using topic clusters.
- Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness.
- It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings.
- And what they are looking to learn/gain from the content they find (also known as the search intent).
Don’t forget that with mobile-first indexing, Google is looking at your web “via the mobile device”. Therefore, pay particular attention to page speed on mobile phones. In the Coverage view, choose “Excluded” and check to see if there are any pages that should be indexed in that list. On-page SEO consists of technical optimization to a big extent. For many, it is just a necessary evil, but knowing the fundamentals is actually not that difficult.
We created this complete guide to help refresh your on-page SEO SEO Anomaly knowledge and keep you updated on the current best practices for optimizing on-site ranking signals. On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same. Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge. User experience considers the ease, smoothness, and accessibility of use for visitors to your site. It includes many factors, but the following are some of the most important.
Internal links are hyperlinks that point to other pages on the same site. For example, a link might say “my favorite area to stay in” and send users to another page on your site. High-volume keywords can be attractive, but also check keyword difficulty (KD %). But it can be a great way to get them to share your content with their audience. As you can see, we got a backlink (and a handful of targeted visitors).
An example of a keyword-stuffed paragraph, bolding all the target keywords. This practice created tons of thin, low-quality content across the web, which Google addressed specifically with its 2011 update known as Panda. This algorithm update penalized low-quality pages, which resulted in more quality pages taking the top spots of the SERPs. Google continues to iterate on this process of demoting low-quality content and promoting high-quality content today.